“We are doing what we can to adopt eco-conscious practices.”
Seychellois sisters, Dominique and Camilla Ernesta have joined forces to create the swimwear brand Aimée Swim – the prints and design evoke a sense of tropical escapism.
Inspired by Seychelles, Aimée Swim is an eco-conscious swimwear brand based in Seychelles that currently offers 18 pieces, some of which can be mixed and matched to taste. Dominique and Camilla settled for Aimée Swim as their brand name as the name Aimée has sentimental meanings for them as well as for the family.
“Living in Seychelles, swimwear is a staple in our wardrobe, arguably a necessity so I thought I would go for it as it’s a product I’m passionate about. I needed a business partner and my sister was the right fit so she has joined me on this project,” said Dominique.
To keep the brand unique and set it apart from its other Seychelles-inspired competitors, the sisters ensured that their prints were exclusively designed, with the designs focusing on an excellent fit for clients.
“We are doing what we can to adopt eco-conscious practices. Our swimwear, including the lining, are created with REPREVE® fabric made from 100 percent recycled materials, including post-consumer plastic bottles and pre-consumer waste,” said Dominique.
She also shared that all orders are shipped in 100 percent compostable mailer bags, which are home and commercially compostable and break down fully within 180 and 90 days respectively.
“Our customers can give their mailer bags a new purpose after unpacking,” said Dominique.
The brand was officially launched in December 2022, however, behind-the-scene works started in 2021. Dominique expressed that “it’s an amazing feeling to see your product come to life from concept to launch. Since its launch, the sisters’ brand has appeared in swim campaigns for 2023 by Tatler Magazine UK, Glamour UK, and Vanity Fair UK, an achievement described by the sisters as an excellent opportunity to bring awareness to the brand.
As both sisters are in full-time employment, with Dominique working as a compliance and risk executive, and Camilla employed as an insurance broker company director, having enough time seems to be the main challenge.
“It is easy to feel like you are not doing as much as you should be. However, it helps to remind yourself along the way that every effort you make counts,” said Dominique.
Dominique and Camilla aim to find their place in the Seychelles market and take their brand to the regional and international markets. Aimée Swim is already developing its second collection with plans to diversify products.
Operating mainly through their website, Aimée Swim offers domestic delivery within Seychelles and worldwide express shipping facilitated by DHL Express.